Privacy Policy

1 Introduction

This Privacy Policy ("Policy") is issued by 777xp4 ("we", "us", "our") and applies to all users ("you", "your") who access or use the 777xp4 online gaming platform available at https://777xp4.cam (the "Platform"). This Policy explains the types of personal data we collect, the purposes for which that data is processed, the conditions under which it may be shared with third parties, the retention periods we apply, and the rights you hold in relation to your personal information.

By registering an Account on the Platform, or by continuing to use the Platform after this Policy has been made available to you, you acknowledge that you have read and understood this Policy and that you consent to the processing of your personal data as described herein. If you do not agree with any aspect of this Policy, you must discontinue use of the Platform immediately.

777xp4 is an English-language online gaming information platform serving users in Pakistan and other jurisdictions. We are committed to handling your personal data with transparency, integrity and in accordance with applicable data protection principles. This Policy should be read alongside our Terms & Conditions, which together form the complete framework governing your use of the Platform.

2 Definitions

For the purposes of this Privacy Policy, the following terms carry the meanings set out below:

• "Account" — the individual registered user account on the 777xp4 Platform.
• "Data Controller" — the entity that determines the purposes and means of processing personal data; for this Platform, that is 777xp4.
• "Data Processor" — any third party that processes personal data on behalf of the Data Controller under a contractual arrangement.
• "Personal Data" — any information that identifies or can reasonably be used to identify a natural person, whether directly (e.g., full name, CNIC number) or indirectly (e.g., IP address, device identifier).
• "Processing" — any operation performed on Personal Data, including collection, storage, use, disclosure, erasure or destruction.
• "Sensitive Personal Data" — a subset of Personal Data that merits heightened protection, including financial information, identity documents and health-related data submitted for responsible gambling purposes.
• "User" — any individual who accesses the Platform, whether as a registered account holder or an anonymous visitor.
• "KYC Documents" — identity verification materials submitted during the Know Your Customer process, including government-issued photo ID (such as CNIC, passport or driving licence) and proof of address.

3 Data We Collect

777xp4 collects personal data that is necessary to provide the Platform's Services, maintain regulatory compliance, prevent fraud, and deliver a personalised user experience. The categories of personal data we may collect are set out in the table below.

We do not intentionally collect data beyond what is necessary for the purposes described above. Where you provide optional information, you may withdraw that information at any time by contacting our support team.

4 How We Collect Data

4.1 Directly From You

The majority of the personal data we hold is collected directly from you when you: register an Account on the Platform; complete KYC verification; make a deposit or request a withdrawal; contact our support team via live chat or email; set responsible gambling tools; or respond to a survey or promotion.

4.2 Automatically Via Technology

When you visit or use the Platform, we automatically collect certain technical and usage data via cookies, web beacons, server logs and similar tracking technologies. This includes your IP address, device type, browser configuration, pages visited and session activity. For full details, see Section 10 (Cookies) below.

4.3 From Third Parties

We may receive personal data about you from third-party sources, including: identity verification and KYC service providers; payment processors and fraud-detection agencies; and analytics partners. All third-party data received is handled in accordance with this Policy and applicable data protection obligations.

5 Data Processing

777xp4 processes your personal data for the specific, legitimate purposes described in this section. We do not use your data in ways that are incompatible with the purposes for which it was collected.

• Account Management: Creating and maintaining your Account, authenticating your identity on login, and managing Account settings and preferences.
• Service Delivery: Enabling you to access casino games, sports betting markets, live-dealer tables and other Platform features. This includes processing transactions, crediting winnings and managing bonus balances.
• KYC & Compliance: Verifying your identity and age, conducting anti-money laundering (AML) checks, and fulfilling any other regulatory obligations applicable to the Platform's operating licence jurisdiction.
• Fraud Prevention & Security: Detecting, investigating and preventing fraudulent activity, unauthorised account access, and other security threats. This may include automated risk-scoring based on technical and usage data.
• Financial Transactions: Processing deposits and withdrawals using payment references familiar to Pakistani users — such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah — solely as contextual payment references. Actual payment processing is conducted by the Platform's licensed payment partners.
• Responsible Gambling: Monitoring gameplay patterns to identify potential problem gambling indicators; delivering deposit limits, cooling-off periods and self-exclusion tools; and maintaining records of responsible gambling requests to ensure they are enforced across the Platform.
• Customer Support: Responding to your enquiries, resolving disputes, and maintaining records of support interactions for quality assurance and audit purposes.
• Platform Improvement: Analysing aggregated usage data to improve Platform features, game selection, interface design and overall user experience.
• Marketing Communications: Sending promotional emails, bonus notifications or platform updates to users who have opted in to receive such communications. You may withdraw marketing consent at any time by updating your Account preferences or emailing [email protected].

6 Legal Basis for Processing

777xp4 processes your personal data on one or more of the following legal bases, depending on the specific processing activity:

• Contractual Necessity: Processing that is necessary to perform the contract between you and 777xp4 — specifically, to provide the Services described in our Terms & Conditions. This covers Account creation, transaction processing and service delivery.
• Legal Obligation: Processing required to comply with applicable legal and regulatory obligations, including KYC verification, AML screening and the enforcement of responsible gambling restrictions.
• Legitimate Interests: Processing that serves the legitimate business interests of 777xp4 where those interests are not overridden by your own rights and interests. This includes fraud prevention, platform security, analytics and service improvement.
• Consent: Where we rely on your consent — most commonly for marketing communications — you are free to withdraw that consent at any time without affecting the lawfulness of processing carried out before withdrawal.

7 Data Sharing

7.1 Authorised Third Parties

777xp4 may share your personal data with carefully selected third-party service providers who assist us in operating the Platform and delivering our Services. These include identity verification and KYC providers, payment processing partners, cloud hosting and infrastructure providers, customer support technology vendors, fraud and risk-management services, and analytics platforms. All such providers act as Data Processors under binding contractual obligations that prohibit them from using your data for any purpose beyond the specific service they provide to us.

7.2 Regulatory & Law Enforcement Disclosure

We may disclose your personal data to competent regulatory authorities, law enforcement agencies, courts or other public bodies where we are legally required or compelled to do so, or where disclosure is necessary to protect the rights, property or safety of 777xp4, its users or the public.

7.3 Corporate Transactions

In the event of a merger, acquisition, restructuring or sale of all or part of 777xp4's business, your personal data may be transferred to the successor entity. We will provide reasonable prior notice of any such transfer, and the successor entity will be required to honour this Privacy Policy.

7.4 No Commercial Sale of Data

777xp4 does not sell, rent or trade your personal data to any third party for their own independent commercial or marketing purposes. Full stop.

8 Data Retention

We retain your personal data only for as long as is necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, regulatory, accounting or reporting requirements.

• Active Account Data: Retained for the full duration of your Account's active status and for a minimum of five (5) years following Account closure, in line with standard AML and financial record-keeping obligations.
• KYC Documents: Retained for a minimum of five (5) years from the date of submission or from the date of Account closure, whichever is later, to satisfy regulatory verification requirements.
• Transaction Records: Retained for a minimum of seven (7) years from the date of each transaction, consistent with financial audit and anti-money laundering obligations.
• Support & Communications Data: Retained for three (3) years from the date of the last interaction, or longer where required for ongoing dispute resolution.
• Technical & Usage Data: Typically retained for up to twenty-four (24) months from the date of collection, after which it is anonymised or deleted.
• Self-Exclusion Records: Retained for the duration of the self-exclusion period plus a minimum of five (5) years thereafter, to prevent re-registration during an active exclusion period.
• Marketing Consent Records: Retained until you withdraw your consent, plus a reasonable period thereafter to demonstrate that consent was properly obtained and withdrawn.

When personal data is no longer required, it is securely deleted or anonymised in a manner that prevents re-identification.

9 Your Rights

As a user of the 777xp4 Platform, you hold the following rights in relation to your personal data. To exercise any of these rights, please contact our support team via the details provided in Section 15.

We aim to respond to all data rights requests within thirty (30) calendar days of receipt. Where a request is complex or involves a large volume of data, we may extend this period by a further two months, with prior notification. We do not charge a fee for standard requests, but may charge a reasonable administrative fee for manifestly unfounded or excessive requests.

10 Cookies & Tracking Technologies

10.1 What Are Cookies?

Cookies are small text files placed on your device by a website when you visit it. They are widely used to make websites function efficiently, remember user preferences, and provide analytical information to site operators.

10.2 How 777xp4 Uses Cookies

777xp4 uses the following categories of cookies on the Platform:

• Strictly Necessary Cookies: Essential for the Platform to function. They enable core features such as secure login, session management and fraud prevention. These cannot be disabled.
• Functional Cookies: Remember your preferences, such as language settings, deposit limit configurations and responsible gambling tool selections, to provide a more personalised experience.
• Analytics Cookies: Help us understand how users interact with the Platform — which pages are most visited, how long sessions last, and where users encounter difficulties. This data is aggregated and anonymised.
• Marketing Cookies: Used, where you have consented, to deliver promotional content relevant to your interests. You can manage marketing cookie preferences via your Account settings.

10.3 Managing Cookies

You can control and manage cookies through your browser settings. Disabling certain categories of cookies may affect the functionality of the Platform. For full information on managing cookies in your specific browser, refer to your browser's help documentation. Note that strictly necessary cookies cannot be disabled without materially impairing your ability to use the Platform.

11 Security

777xp4 implements a range of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction or disclosure. These measures include, but are not limited to:

• SSL/TLS encryption for all data transmitted between your device and the Platform.
• Encryption of sensitive data at rest, including KYC documents and financial records.
• Role-based access controls ensuring that only authorised personnel can access personal data, and only to the extent required for their specific role.
• Regular security audits, penetration testing and vulnerability assessments.
• Two-factor authentication (2FA) options for user Accounts to reduce unauthorised login risk.
• Formal data breach response procedures, including notification protocols where legally required.

While we take all reasonable precautions, no digital system is entirely immune to security risks. You are responsible for maintaining the confidentiality of your Account credentials and for notifying us immediately at [email protected] if you suspect any unauthorised access to your Account.

12 Minors

The 777xp4 Platform is strictly intended for adults aged 18 or over — or the higher minimum age required by the applicable operator or license jurisdiction. We do not knowingly collect personal data from any individual under the age of 18. If we become aware that a minor has registered an Account or provided personal data to the Platform, we will immediately suspend that Account, delete all associated personal data, and forfeit any associated balances in accordance with our Terms & Conditions.

If you are a parent or guardian and believe that a minor in your care has registered on the Platform or submitted personal data without your knowledge, please contact us immediately at [email protected]. We will investigate and take appropriate action without undue delay.

13 Pakistan-Specific Notice

777xp4 is an English-language online gaming information platform with a significant Pakistani user base spanning Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan and Peshawar, among other cities. We understand that data privacy is a matter of growing importance to Pakistani users, and we are committed to handling your information with the same standards of care we apply to all users globally.

Pakistan's primary data protection framework is still developing. 777xp4 processes personal data in accordance with the data protection principles of the jurisdiction in which it holds its operating licence. Where Pakistani law imposes specific obligations on platforms serving Pakistani users, we will endeavour to comply with those obligations to the extent they are applicable and enforceable.

Specifically in relation to payment references: Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank and Bank Alfalah are mentioned on this Platform as familiar payment references for Pakistani audiences only. We do not store your full banking credentials. Any financial data collected — such as transaction amounts in PKR — is processed solely for the purposes of payment verification, fraud prevention and AML compliance, and is never shared with Pakistani financial institutions for marketing purposes.

Online gambling involves legal considerations under Pakistan's Prevention of Gambling Act, 1977. 777xp4 does not claim to be licensed, authorised or regulated by any Pakistani governmental or regulatory authority. Users in Pakistan are solely responsible for assessing the legality of their participation and must comply with all applicable local laws. This notice does not constitute legal advice. If you are uncertain about your legal position, please seek independent legal counsel.

14 Amendments to This Policy

777xp4 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or our Platform's functionality. When a material change is made to this Policy, we will publish the revised version on this page with an updated "Last Updated" date and, where reasonably practicable, notify registered users via email or an in-platform notification at least seven (7) days before the change takes effect.

Your continued use of the Platform after the effective date of any amended Policy constitutes your acceptance of the revised terms. If you do not agree with the amended Policy, you must cease using the Platform and may request Account closure by contacting us at [email protected].

We encourage you to review this Policy periodically to stay informed about how we are protecting your personal data. The date at the top of this page indicates when the Policy was most recently updated.

15 Contact Us

If you have any questions, concerns or requests relating to this Privacy Policy or the way 777xp4 handles your personal data, please do not hesitate to reach out to our support team through any of the following channels:

For formal data rights requests — including access, rectification, erasure or portability requests — please write to us with the subject line "Data Rights Request" and include your registered email address and Account username so we can locate your records promptly. We aim to acknowledge all privacy-related enquiries within two (2) business days and to resolve substantive requests within thirty (30) calendar days.